Brand Manager Job Description (2022)

Free brand manager job description. A brand manager is a marketing professional who oversees the perception of a brand in the market. This includes their digital marketing presence. Like how the brand is getting perceived by customers. And setting objectives for how the brand should be perceived or continue to be perceived. A brand manager aims to manage and maintain brand integrity across multiple marketing channels and communications.

A brand manager may sometimes get referred to as a marketing manager, digital brand manager, and brand marketing manager.

Brand Manager Job Description Sample

Our company and marketing team is seeking an experienced brand manager to review and calibrate consumer behavior reactions against our marketing activities. This includes reviewing each marketing initiative, tracking brand performance, and ensuring brand standards are in place for each marketing campaign. Plus, developing a general brand strategy and reviewing brand awareness metrics. The brand manager will use consumer insights to determine a marketing plan for each initiative. Determine a brand plan and continue to measure brand loyalty over time.

Brand Manager Duties and Responsibilities

Sample job duties and brand manager responsibilities:

• Work closely with the marketing team, public relations team, and other marketing firms. Identify our target market and the market trends around our core customer.
• Understand what makes our brand image and maintain the brand standards against our core customer group.
• Review all the branding of marketing initiatives by the marketing department. Ensure communication, copywriting, design, and other aspects of the art direction align with the brand and company.
• Review and propose a social media strategy to align with our core customer, general marketing strategy, and brand awareness goals.
• Manage our global brand and comprehend how geographical trends alter the way we communicate.
• Practice general brand management in our marketing department. Work closely with a social media manager, assistant brand manager, associate brand manager, junior brand manager, and senior brand manager to deliver results.
• Guide the creative department. Including art directors, creative directors, graphic designers, and more. Assist with creative work critique. And provide feedback on work in progress.
• Learn about brand awareness objectives from the executive team. And determine the appropriate brand awareness and marketing plans.
• Provide the executive staff with measurable insights about the brand. And provide actionable steps to improve brand presence.
• Be a multidisciplinary team leader who can assist other departments with strategy, insights, and how to position their work.

Brand Manager Requirements

Qualified candidates should have the following:

• High School Diploma or equivalent.
• Bachelor’s Degree in Marketing, Communications, or Graphic Design.
• Previous experience in a brand manager role preferred.
• Experience managing social media channels.
• Experience managing large scale marketing campaigns.
• A high degree of communication skills and creativity.
• Portfolio of previous marketing work is a strong plus.
• Ability to manage multiple projects, coordinate with multiple teams, and act on insights.
• Creative thinking individual who can think quantitatively and qualitatively.

Related job descriptions

• Marketing Manager Job Description
• Marketing Director Job Description
• Brand Manager Job Description
• Social Media Manager Job Description